In 2012, Isobel Media was founded by Rachel Margaritis, a freelance journalist and marketing consultant with a background in fashion and music publicity.

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"I saw so many entrepreneurs unable to tackle their marketing, because they were just so busy doing the work of actually running their businesses. I knew they could achieve beyond the bare minimum for themselves if they had access to an affordable marketing agency, so I built one.

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Over the last decade, I've worked in just about every industry learning its unique needs and objectives. Entrepreneurs and small business owners need an affordable, trustworthy outside agency to partner with them and bring their businesses beyond the foundation that they've laid with real creativity and vision. Isobel Media is that authentic, available support system."

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Since early 2019, the team has grown to include
Erica Weiman, who holds her MA in publishing, photographer AJ Orellana, and videographer Anthony Pasini.